Services - Lighting Solution

Lighting manufacturing has complex markets with many channels of distribution.

Most lighting manufacturers struggle with developing a new channel, creating the right rep network, finding an experienced sales manager, or digital marketing to a new channel.

You can focus on your core competency, while we help you scale and grow your business. We help you employ the latest techniques to market your products. We are a consulting firm specializing in technical and marketing solutions for advanced lighting manufacturers.

We also support manufacturers with executive recruiting services. We have 10 years of experience helping advanced lighting manufacturers grow their business.

Lighting Solution Development services

Catalogs & Spec Sheets

Experienced technical writing that combines the marketing and technical communications goals of catalogs and spec sheets.
Specialized marketing with deep lighting industry expertise.

Utility Rebates

Strategy and implementation for utility rebates at the national level.
We’ve secured tens of millions of dollars in utility rebate allocations for our clients.

Certifications & Compliance

DLC test planning as well as application and submission support.
Regulatory compliance consulting: DOE, Title 24, Title 20, NRCan, and Product stewardship requirements.

Product Development

Electrical engineering, driver design, IoT integration
Sourcing
Luminaire industrial design

Content Marketing

White papers, e-newsletters, social media
Deliver valuable information and thought leadership, to your audience

Press Releases

Technical writing that gets published and noticed
Distribution to the lighting industry trade press and beyond

Business Development

Growth planning, new technology introductions
Adding a new channel of distribution

Recruiting

C-Suite, VP, Sales exec, & Product Development exec searches
Writing JDs, generating dozens of qualified applicants, pre-screening candidates for you, and delivering top industry talent

M&A Scoping

M&A Scoping

Digital Marketing

Digital marketing campaigns to specific target audiences
Generates dozens of hot leads

Digital marketing for lighting manufacturers

LinkedIn is the most important B2B social media platform today, to reach your target audience. A LinkedIn content marketing strategy is an ideal way to nurture prospects demonstrate thought leadership, and turn prospects onto new customers.

Personalized Emails

An effective email marketing strategy in conjunction with LinkedIn is a winning combination to generate hot leads, new sales appointments, and grow your business.

Personalized Videos

Digital marketing took off during the COVID pandemic and is now the new normal. We will help guide and consult your video strategy so that it’s personable, gets clicks, and generates incoming hot leads.